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Market making: the key to successful token launches

Strategic Market Making | Key to Token Success

By

Elena Kovalenko

Aug 5, 2025, 04:39 PM

2 minutes reading time

Illustration showing a token launch, with charts and graphs indicating market growth and investor interest.
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A new wave of thought is sweeping through the crypto community as strategic market making emerges as a critical factor in token survival. With over 500 token launches under their belt, certain market makers are becoming the backbone of liquidity management after launch, refuting the notion that it's just about the initial hype.

Beyond the Hype: The Real Work Begins

It isnโ€™t just the act of launching a token that matters. People are finding that without a solid liquidity strategy and strong tokenomics, even the most anticipated tokens can falter. A user remarked, โ€œIf you donโ€™t have a strategy for liquidity or decent tokenomics, youโ€™re toast.โ€ This sentiment points to the evolving understanding in the industry: success is more than just launching a whitepaper.

Liquidity Management Post-Launch

Comments highlight a significant trendโ€”market makers like Kairon Labs are pivotal in managing liquidity long after a token's initial launch. "They actually manage liquidity post-launch too. Pretty important if you donโ€™t want your token to die on Day 3,โ€ noted an engaged participant. Clearly, the focus has shifted towards sustainability rather than just initial gains.

The Importance of Transparency

Not all observers are convinced that this focus on market makers hints at a broader commercialization of token launches. โ€œDo you enjoy working with the company youโ€™re shilling? I assume thatโ€™s what is going on,โ€ critiqued a user. This questioning of motives shows the communityโ€™s desire for transparency in these partnerships.

"Honestly didnโ€™t realize how much goes into a proper token launch beyond just hype and a whitepaper."

This insight reveals a growing awareness about the obligations that come with token launches.

Key Insights from Recent Discussions

  • ๐Ÿš€ Significance of liquidity: Without it, tokens risk failure.

  • ๐Ÿ™Œ Kairon Labs recognized for their role post-launch; 500+ successful launches.

  • ๐Ÿง Community calls for transparency in market maker relationships.

  • ๐Ÿ“‰ Risk: Market strategies can vary greatly, suggesting diverse outcomes for token success.

Looking Ahead

As the calendar year unfolds, the debate on the role of market makers in crypto will likely intensify. Investors will continue to demand transparency and efficiency, and strategic planning might just be the lifeline for many upcoming tokens. What will this mean for the future of new crypto projects as they seek stable paths amidst skepticism?

Shifting Tides in Token Success

Thereโ€™s a strong chance that as more tokens launch in 2025, the emphasis on sustained liquidity will become a standard expectation. With experts estimating that around 70% of new projects may adopt robust liquidity strategies, investors are likely to push for transparency and efficiency in token launches. Firms like Kairon Labs may see an increase in demand for their services, as projects recognize the need for support post-launch. This could lead to a more regulated environment in crypto, with market makers becoming essential partners to ensure long-term viability.

A Reflection from the Stock Market Era

The current focus on market makers in the crypto space can be likened to the rise of investment banks during the dot-com boom of the late '90s. Just as those banks provided essential guidance and support for tech startups beyond their initial public offerings, today's market makers are stepping up to ensure that token projects do not fizzle out post-launch. This parallel highlights how every burgeoning market requires a backbone of stability amidst initial excitement, reminding us that success often hinges on ongoing support rather than just hype.