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Bitcoin treasury strategy updates for week 25 in 2025

Bitcoin Treasury Moves | New Players Enter the Market

By

Aiko Nishimura

Jun 23, 2025, 06:41 PM

Edited By

Aisha Patel

2 minutes reading time

Illustration of various companies investing in Bitcoin with BTC symbols and logos of Prenetics and Vault Ventures
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In a surge of crypto activity, over 51 announcements surfaced between June 16-20, highlighting significant moves in Bitcoin treasury strategies. Notably, Prenetics and Vault Ventures made headlines as newcomers in this increasingly competitive landscape.

Big Purchases and New Players

Between the recent announcements, companies amassed 12,010 BTC, with 18 firms adding Bitcoin to their reserves. This upward trend reflects a growing interest in crypto assets.

Prenetics Global Limited kicked off its treasury strategy by purchasing 187.4 BTC for $20 million, signaling their commitment to the Bitcoin market. Meanwhile, Vault Ventures Plc joined the fray, marking their entry with Bitcoin and ETH acquisitions.

Future Treasuries on the Horizon

Several firms revealed plans to make significant purchases:

  • Bakkt Holdings is ready to infuse $25 million into a BTC treasury.

  • Mac House plans to acquire $11.8 million worth of Bitcoin.

  • Helium Ventures, now VaultZ Capital, has started fundraising for its treasury strategy, eyeing ยฃ4 million.

Additional announcements followed, with Davis Commodities updating its $30 million plan to include more BTC purchases over time. The movement aligns with an overarching shift towards digital assets.

Exciting Developments Ahead

New strategies are emerging around the globe:

  • Parataxis Holdings aims to create a Bitcoin treasury as it takes control of Bridge Biotherapeutics for $18.3 million.

  • Ryvyl Inc is in talks to allocate $100 million for crypto investments.

  • The Smarter Web Company is on track to implement a Bitcoin treasury policy, joining the ranks of companies pivoting towards digital assets.

Users are clearly excited about the influx of new treasuries, as reflected in recent forums, with one stating, "I buy more Bitcoin every time you post these. Thanks for sharing."

"This sets a crucial precedent for future investments in crypto," commented another participant.

Key Highlights

  • ๐Ÿ”ฅ 51 announcements led to a total acquisition of 12,010 BTC.

  • ๐Ÿ‡ฌ๐Ÿ‡ง Prenetics enters with 187.4 BTC; Vault Ventures also makes its move.

  • ๐Ÿ‡บ๐Ÿ‡ธ Firms like Bakkt and Mac House set ambitious future treasury goals.

Looking Forward

The push for Bitcoin treasuries does not only reflect individual companies' strategies; it indicates a potential shift in how businesses engage with digital assets. As the interest from both investors and participants in forums grows, the landscape of Bitcoin holdings is poised for transformation.

Will more companies adopt similar strategies? Only time will tell, but the momentum is undeniably building.

Shifting Fortunes Ahead

Thereโ€™s a strong chance that more companies will adopt Bitcoin treasury strategies in the coming months. With firms like Bakkt and Mac House laying out ambitious plans, experts estimate around a 65% likelihood of others following suit. The growing acceptance of digital currencies is compelling organizations not just to hold Bitcoin, but also to explore new avenues for leveraging these assets. This trend could signify a critical shift in corporate finance, as businesses look to hedge against inflation and enhance their portfolio diversity.

A Historical Inflection Point

Consider the rise of fast food chains in the 1980s. As these restaurants battled each other for market share, a wave of innovation emergedโ€”think drive-thrus, value meals, and aggressive marketing strategies. Much like the current surge in Bitcoin treasury strategies, this era showcased how competitive pressure can create an environment ripe for rapid change. Todayโ€™s companies navigating the evolving crypto landscape might just be at the brink of a similar transformative moment, where survival hinges on their adaptability and willingness to embrace new financial technologies.